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January
11
8:00 am
CET
/
Jan 11
8:00 am
CET
/
Ola Sars
Founder, CEO & Chairman of Soundtrack Your Brand
Ola Sars is a Stockholm-based serial entrepreneur active in the music-tech space. He is the Founder, CEO & Chairman of Soundtrack Your Brand, the world's fastest-growing music platform for B2B. Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art form and that the music industry offers significant opportunities for value improvement and growth.
Patric Palm
Ola Sars joined us for a great talk about his insights from the music-tech space. Ola shares how Soundtrack Your Brand helps customers do better business with their customers and why music is often undervalued. Our guest talks about the learnings and failures in his career and the best tips on scaling your organization: "all teams need to own customer-based KPIs as well. When you get all engineering teams feeling like they’re part of driving actual revenue, rather than thinking they're just a coder, it's an amazing feeling."
