Cut costs, manage LiveOps, succeed with hybrid work, and build a culture of autonomy with empowered teams and leaders making more fun games.
November
22
/
Nov 22
/
Matthew Stainner
CEO and Founder at NoodleHaus
As the founder and CEO of NoodleHaus, Matthew Stainner is responsible for the small army of writers, art directors, animators, editors, and artists required to light up screens around the world. Over the past 30 years, Matthew has consistently created entertaining visual content. His credits and awards span a vast array of games, marketing, and events. The brands that have benefitted from his contributions include some of the most successful video games and franchises in the world, like Call of Duty, World of Tanks, Tony Hawk’s Pro-Skater, Assassin’s Creed, Rocket League, and Fortnite to name a few. His work has been an integral part of countless events and shows, from Comicon, to GamesCom, from LA Live to Liverpool he’s literally traveled the globe to produce the content our audiences love.
Patric Palm
Matthew talks about the transformative journey of games marketing, a decade's shift from skepticism toward influencer culture to fostering authentic collaborations. The conversation delves into the widening divide between indie and AAA games due to faster marketing cycles, balancing creativity with the potential of AI to augment creative workflows rather than replace human input. Listen and learn more about the crucial role of marketing in embodying a game's fundamental essence amidst the dynamic evolution of game development approaches.
