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How Running Your Entire SaaS Company in Favro Accelerates Growth

Collaborative planning gets all of your teams and departments in sync and aligned towards delivering continuous customer value

There’s no better testament than a company using its own product to run its business. That’s the case with Favro. The Favro team uses its own SaaS collaborative planning tool to run all aspects of its company. All squads stay in sync with each other by using Favro. Product development, sales, customer success, marketing, operations, finance all use the same platform they continuously develop, sell, and support as a live service. The Favro teams are their own ideal customer and have the luxury of beta testing and fine-tuning new features internally before releasing them to their many thousand customer organizations worldwide. 

As other companies know, things move fast in the Software-as-a-Service (“SaaS”) world. Competition is fierce, and SaaS companies that aren’t able to stay in tune with and respond to changing customer and marketplace demands will quickly find themselves treading water. 

Running a live service product requires all company functions to be aligned towards common goals, plan and execute collaboratively, measure and track progress, all with an ultimate goal of continuously delivering value to the customer. 

Favro empowers SaaS companies to do all of these things, accelerating growth and scaling seamlessly with the company as it expands. In addition, the platform supports the essential operational pillars of any truly agile business: transparency, autonomy, and alignment.

Favro adapts to how your organization works, not the other way around. 

And, it does it all with only four core build blocks that can be configured however needed by the teams themselves to collaborate across teams of teams organically. 

  • Favro Cards are used to document the work and the value to be delivered. 
  • Cards live on Boards that organize, prioritize, and optimize the flow of value delivery. 
  • Boards are aggregated in Collections, containing everything that a team, team-of-teams, external partner, or leadership needs to view to get the job done. 
  • The Relations between how work is connected are visualized and managed efficiently by leaders and team members alike. Complex work that is part of several processes or teams can easily be visualized since the same Card can be added to several Boards, and the same Board can be added to several Collections.

Favro helps SaaS companies avoid the bottleneck generating silos that so often appear as an organization grows. That’s because everything happens through collaborative planning, keeping everyone on the same page.

In this article, we’ll show you how Favro is used to run all aspects of your SaaS company, ranging from leadership to development to quality assurance to live-ops to marketing, even supporting fast-growing recruitment efforts. We’ll also highlight recent feature releases, including automations, collection folders, and shareable links.


Map Your Company Structure to Favro

When moving to Favro, the first step is to create an easy-to-navigate organizational structure that everyone in the organization will recognize. This enables team members to quickly and intuitively find what they’re looking for. 

Favro’s new Collection Folders are used to map your company’s existing team structure directly to the platform’s UI. Collection Folders will be the containers for all your team level, product level, and leadership level collections. Favro collections are aptly named, containing all of the product backlogs, development boards, roadmaps, marketing plans, recruitment pipelines that any particular team needs to collaborate and effectively deliver value to the customer. 

Prior to creating these collections, it makes sense to map the structure of your company to your Favro organization with collection folders. 


Collection folders representing all company levels, disciplines, and departments


With your folder mapping complete, it’s time to start creating collections. Collections can either be built directly in each folder or dragged and dropped into their respective folders after the fact. 


Create collections directly in folders or drag & drop after the fact


Now that everyone knows how to get around your Favro organization, teams themselves should start creating their own collections and filling them with boards custom-built to support their unique ways of working. We’ll begin with these team-level collections, move up to teams-of-teams product dashboard collections, all the way up to the big picture, company driving leadership dashboard collections. 

Team Collections

Whether your team’s focus is product development, DevOps, marketing, sales, recruitment, etc., you should have your own collection. It’s your space to capture, organize, and prioritize ideas and turn them into reality. The core of any team-level collection is a backlog for long-term deliverables and a Scrum or Kanban board to visualize and collaborate with team members to create the most valuable items out of that backlog. 

Here’s an example of a product development team’s collection.


A development team collection with feature backlog, sprint board, and roadmap



Especially important to continuous development SaaS teams is the need to synchronize with other teams in real-time. Thanks to Favro’s unique ability to have both cards and boards in multiple collections simultaneously, this essential cross-team collaboration is seamless. 

For example, a product development team can add a DevOp team’s board to their collection and see what they’re currently working on. If they need to work together on an identical product feature, they drag and drop the card representing that feature to the other team’s board. Now that card exists on both boards. It’s not a copy; it’s the same card.


A development team collaborating with a DevOps team in the same collection



The communication between the two teams can also take place directly on the card, keeping everything in context and related to the work in progress. 


A discussion directly on a Favro card


SaaS companies create and improve products based on customer feedback, continuously improving their offerings. They don’t think in terms of projects but in terms of products. There are no project start and end dates. Instead, teams are focused on the flow of value and want to ensure they’re maintaining a steady stream of features and updates. To support this mindset, Favro boards can be instantly switched to flow-based charts and graphs, including cumulative flow diagrams and control charts like the one seen here. 


Favro’s Product Development Team Control Chart



Identifying bottlenecks, ensuring a sustainable flow, reducing average lead times, optimizing cycle times, and controlling work in progress are all capabilities built directly into Favro boards and are always only a few clicks away. 


A product development team’s  Cumulative Flow Diagram



Another example of a team-level collection is a marketing team, with their prioritized backlog of advertising campaigns, social media assets, and marketing content pieces. 


Marketing team collection with backlog, roadmap, and sprint board



Internal marketing teams often need to work directly with external creative agencies and freelancers, possibly with marketing assets from the same backlog feeding both internal teams and external partners. Favro has support for both guest users and external member accounts, which help bring external teams together with internal teams, acting more like dynamic extensions of your company.

This Marketing Director dashboard collection shows off how straightforward Favro makes working with externals.


Marketing Dashboard with both internal and external content creation teams


Product Dashboard Collections

Product Managers and Project Managers need to see a comprehensive overview of the entire SaaS product under their responsibility. A product dashboard collection is their command central, bringing together all teams across multiple departments, empowering them to define vision, set goals, prioritize, create roadmaps, and track progress all from a single screen. The pain of having to jump back and forth between multiple team projects and boards, as they’d have to do in other tools, is completely removed. Plus, it also helps them avoid some common mistakes that slow the flow of customer value.

As you can see in this example dashboard collection, multiple product development teams, quality assurance, DevOps, and marketing are aggregated into one place. This makes it much easier for Product Managers to keep their finger on the overall pulse of the product and ultimately provide a much better customer experience.


Product Dashboard with roadmap, now-next-later, backlog, and team boards



Here’s a closer look at bringing quality assurance closer to development, including the newly updated two-way Jira integration.


A QA bug backlog feeding a product development team board both automatically synched with Jira



Favro’s newly released automations are a huge time saver for SaaS teams. When it comes to process, if you can think of it, then it can probably be automated. Everything from recurring meetings to Product Manager reviews to automatically synched teams-of-teams release plans can be automated by the team members themselves, without involving IT or a centralized resource. 


Creating an automation for a recurring sprint review



Shareable links are another recent Favro feature that is of particular benefit to product teams. Product Managers often need to share information with executives, external partners, and even customers, all of whom may not have Favro accounts. In this situation, a shareable link is the best way to give secure real time access to specific boards or entire collections. In transparent organizations, this typically removes the need for reporting and the time it takes to create those reports.

Creating a secure, shareable link to share a collection with internal colleagues 


Company Dashboard Collections

SaaS company founders and executives don’t want to jump between different tools and apps to get the information they need or to drive business initiatives and set company goals. Thankfully, with Favro’s company dashboard collections, they don’t have to. 

From a single company dashboard, leaders have a real-time, big picture of the entire organization. If they see that something is blocked or taking longer than expected, drilling down into the details to analyze and resolve the problem is as simple as following the Favro relations.


An executive company dashboard driving and tracking the big picture


There’s no need for a separate tool to implement goal setting and progress monitoring methods like OKRs and KPIs since they can also be created and tracked directly in Favro. For example, OKRs can live in their own collection visible to the entire company, in the company dashboard collection, or both, with links to supporting details.


Company-wide OKRs (Objectives and Key Results) in Favro



Fast-growing SaaS companies are constantly recruiting and onboarding top talent. Because of this, two additional components of a company dashboard are typically recruitment pipelines and onboarding flows.


Company recruitment and onboarding flows connected via automations


Public Product Roadmap Collections

Delivering continuous value to customers is the sole purpose of SaaS companies. Therefore, they must stay in close contact with the daily users of their products. With this in mind, it’s imperative to share upcoming planned features and updates with your customer base and receive feedback before those features are even released. A Favro public collection is the perfect place to share your product roadmap and receive that all-important customer feedback.


Favro’s public roadmap displayed using a Favro public collection



One Company, One Collaborative Planning Platform

Things are moving too fast in the competitive SaaS landscape to be slowed down by outdated organization or tool silos. Instead, all teams, departments, leaders, and external partners can be efficiently working together in a single platform that supports all of their unique ways of working and brings them together to support shared goals. 

With Favro collaborative planning working together is taken to a new next level. Discover why many of today’s most successful SaaS companies are already using Favro by giving it a try. Also, feel free to contact team Favro for a personal demo or best practice discussion.

This video walks you through exactly how to set up Favro for your SaaS Company.



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